Privacy Notice
Last updated: 25 August 2026
This privacy notice tells you what to expect us to do with your personal information when you use the EndMile journey planning service.
Scope: This notice covers the EndMile platform, including endmilerouting.co.uk and the EndMile app. Visitors to our consumer venue arrival guides can review the supplementary Guide privacy notice for venue search telemetry and affiliate referral details.
Contact details
Email: [email protected]
Account deletion
You can request deletion of your EndMile account inside the app by going to Account Settings and selecting Delete account.
Deleting your account removes your account profile, saved routes, notification settings, and other server-side account data associated with your login. Some records may be retained where we are legally required to keep them, such as billing or tax records.
If you cannot access the app or need help with deletion, contact [email protected] and include the email address used for your account.
What information we collect, use, and why
To provide our journey planning service
- Names and contact details (email address, display name)
- Account information (user ID, tenant membership, travel preferences)
- Website and app user information (page views, feature usage, cookie consent) -- see our Cookie Policy for full details
For the operation of customer accounts
- Names and contact details
- Account information, including registration details
- Marketing and analytics preferences
For service updates and product improvement
- Marketing and analytics preferences (opt-in/opt-out)
- Location data (origin and destination of journey searches, in aggregated form)
- IP addresses
- Website and app user journey information (pages visited, features used)
- Records of consent
To comply with legal requirements
- Name
- Contact information
- Financial transaction information (subscription and billing records)
For dealing with queries, complaints or claims
- Names and contact details
- Account information
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:
- Your right of access - You have the right to ask us for copies of your personal information.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure - You have the right to ask us to delete your personal information.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing - You have the right to object to the processing of your personal data.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
To provide our journey planning service
Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
For the operation of customer accounts
Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
For service updates and product improvement
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. On this website, withdraw consent using . In the app, use the analytics toggle in account settings.
Legitimate interests - we collect or use your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. Our legitimate interests are: improving the reliability, performance and usability of our service; communicating service updates that affect your use of EndMile. All of your data protection rights may apply, except the right to portability.
To comply with legal requirements
Legal obligation - we have to collect or use your information so we can comply with the law (for example, tax and accounting obligations). All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
For dealing with queries, complaints or claims
Contract - we have to collect or use the information so we can enter into or carry out a contract with you.
Legitimate interests - responding to your support queries and resolving complaints benefits both you and our organisation. All of your data protection rights may apply, except the right to portability.
For more information on our use of legitimate interests as a lawful basis, please contact us using the contact details above.
Where we get personal information from
- Directly from you - when you create an account, enter journey searches, set preferences, or contact us.
- From your employer or organisation - where your employer uses EndMile as a corporate travel tool and provisions your account on your behalf.
How long we keep information
| Information type | Retention period |
|---|---|
| Journey search analytics | 90 days, then automatically deleted |
| Recent searches (stored on your device) | 90 days, maximum 10 entries |
| Saved routes (stored on your device) | Until you delete them (maximum 50) |
| User account data | Until you delete your account or the contract with your employer ends |
| Server and error logs | 30 days |
| Billing and financial records | 6 years (to comply with HMRC requirements) |
| Support correspondence | 2 years after the query is resolved |
For more information on how long we store your personal information, please contact us using the details provided above.
Sharing information outside the UK
Where necessary, we transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact details above.
Transfers we make directly
Organisation: Google LLC
Category: Cloud technology, geocoding, and analytics service provider
Country: United States
Safeguard: UK-US Data Bridge (adequacy regulations)
Organisation: Stripe Inc
Category: Payment processing provider
Country: United States
Safeguard: UK-US Data Bridge (adequacy regulations)
Organisation: PostHog Inc
Category: Product analytics provider
Country: Germany (EU)
Safeguard: UK adequacy decision for the EU/EEA
Organisation: Contabo GmbH
Category: Cloud hosting and server infrastructure provider
Country: Germany (EU)
Safeguard: UK adequacy decision for the EU/EEA
Transfers our processors make on our behalf
Organisation: Functional Software Inc (Sentry)
Category: Error monitoring and crash reporting provider
Country: United States
Safeguard: UK-US Data Bridge (adequacy regulations)
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the ICO.
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint