Skip to content

Privacy Notice

Last updated: 25 August 2026

This privacy notice tells you what to expect us to do with your personal information when you use the EndMile journey planning service.

Scope: This notice covers the EndMile platform, including endmilerouting.co.uk and the EndMile app. Visitors to our consumer venue arrival guides can review the supplementary Guide privacy notice for venue search telemetry and affiliate referral details.

Contact details

Email: [email protected]

Account deletion

You can request deletion of your EndMile account inside the app by going to Account Settings and selecting Delete account.

Deleting your account removes your account profile, saved routes, notification settings, and other server-side account data associated with your login. Some records may be retained where we are legally required to keep them, such as billing or tax records.

If you cannot access the app or need help with deletion, contact [email protected] and include the email address used for your account.

What information we collect, use, and why

To provide our journey planning service

For the operation of customer accounts

For service updates and product improvement

To comply with legal requirements

For dealing with queries, complaints or claims

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

To provide our journey planning service

Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

For the operation of customer accounts

Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

For service updates and product improvement

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. On this website, withdraw consent using . In the app, use the analytics toggle in account settings.

Legitimate interests - we collect or use your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. Our legitimate interests are: improving the reliability, performance and usability of our service; communicating service updates that affect your use of EndMile. All of your data protection rights may apply, except the right to portability.

To comply with legal requirements

Legal obligation - we have to collect or use your information so we can comply with the law (for example, tax and accounting obligations). All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

For dealing with queries, complaints or claims

Contract - we have to collect or use the information so we can enter into or carry out a contract with you.

Legitimate interests - responding to your support queries and resolving complaints benefits both you and our organisation. All of your data protection rights may apply, except the right to portability.

For more information on our use of legitimate interests as a lawful basis, please contact us using the contact details above.

Where we get personal information from

How long we keep information

Information type Retention period
Journey search analytics 90 days, then automatically deleted
Recent searches (stored on your device) 90 days, maximum 10 entries
Saved routes (stored on your device) Until you delete them (maximum 50)
User account data Until you delete your account or the contract with your employer ends
Server and error logs 30 days
Billing and financial records 6 years (to comply with HMRC requirements)
Support correspondence 2 years after the query is resolved

For more information on how long we store your personal information, please contact us using the details provided above.

Who we share information with

Data processors

The following organisations process personal information on our behalf:

PostHog Inc (EU-based app analytics)

Processes consented app usage analytics on our behalf. PostHog is not used on the main marketing website.

Functional Software Inc (Sentry)

Receives and processes application error and crash reports on our behalf to help us identify and fix technical issues. No personally identifiable information is included in error reports.

Google LLC

Processes geocoding requests and, only after website analytics consent, GA4 page views, CTA activity, online identifiers, device/browser details, referrer information and approximate location derived from IP address.

Contabo GmbH (Germany-based hosting)

Hosts our servers and stores our application data, including user accounts and journey analytics.

Stripe Inc

Processes subscription payments and billing information on our behalf.

National Rail Enquiries and Transport for London

Process journey routing requests containing origin and destination coordinates on our behalf to provide train and London transit route information.

Others we may share personal information with

Sharing information outside the UK

Where necessary, we transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact details above.

Transfers we make directly

Organisation: Google LLC

Category: Cloud technology, geocoding, and analytics service provider

Country: United States

Safeguard: UK-US Data Bridge (adequacy regulations)

Organisation: Stripe Inc

Category: Payment processing provider

Country: United States

Safeguard: UK-US Data Bridge (adequacy regulations)

Organisation: PostHog Inc

Category: Product analytics provider

Country: Germany (EU)

Safeguard: UK adequacy decision for the EU/EEA

Organisation: Contabo GmbH

Category: Cloud hosting and server infrastructure provider

Country: Germany (EU)

Safeguard: UK adequacy decision for the EU/EEA

Transfers our processors make on our behalf

Organisation: Functional Software Inc (Sentry)

Category: Error monitoring and crash reporting provider

Country: United States

Safeguard: UK-US Data Bridge (adequacy regulations)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the ICO.

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: ico.org.uk/make-a-complaint

← Back to home